Meridianbet, a prominent subsidiary of the Nasdaq-listed Golden Matrix Group, has achieved a significant regulatory milestone in Europe by acquiring a B+ online gaming license in Belgium.
Referred to as License B+ 4016, this authorization paves the way for the company to roll out a comprehensive suite of online casino games by the beginning of 2026. Having already established a strong foothold in the nation’s sports betting sector over the past seven years, this move marks Meridianbet’s full entry into Belgium’s mature and highly regulated digital casino market.
Unlocking a Lucrative Market
Although Meridianbet is already a recognized brand in Belgium for sports betting, the new license unlocks vast potential for service expansion. Starting in 2026, the operator will introduce a diverse array of content, including slot games, table games, and automated live dealer tables. This broader portfolio allows Meridianbet to target new player demographics previously unreachable through sports betting alone.
The Belgian market represents a lucrative yet challenging opportunity. According to the Belgian Gaming Commission, Gross Gaming Revenue (GGR) reached €944.6 million in 2023, with the online casino sector alone accounting for €455 million, a 20.2% year-on-year increase. However, the market is heavily concentrated, with just 10 companies controlling 94% of all bets.
Meridianbet’s success in securing this license demonstrates its ability to navigate one of Europe’s strictest regulatory environments, characterized by rigorous player protection measures and licensing conditions.
AI-Driven Personalization
To compete in this saturated landscape, Meridianbet plans to leverage proprietary technology as a key differentiator. The company will deploy its “AI Casino Recommender,” a sophisticated tool designed to analyze player behavior and demographic trends to provide highly personalized game suggestions. By tailoring the user experience to individual preferences, Meridianbet aims to boost player retention and engagement.
This strategic expansion is more than just a compliance victory; it is a calculated move to consolidate Meridianbet’s position in Western Europe. By offering a unified platform that combines sports betting with a premium casino experience, the company is well-positioned to capture a larger share of the Belgian market upon its full launch in 2026.
