Tipico Group has officially announced a landmark partnership with the Malta Men’s National Football Team, signaling a major recruitment drive for the integrated gaming giant.
Following its high-profile acquisition by the Banijay Group, Tipico is leveraging its long-standing presence on the island to attract top-tier talent via its dedicated Tipico Careers portal.
Omnichannel Growth and Global Ambition
The move follows Banijay Group’s strategy to consolidate its betting interests, including Betclic, Tipico, and Admiral, into a powerhouse omnichannel operation. By combining Betclic’s digital reach with the retail expertise Tipico acquired from Novomatic, Banijay is building a diversified gaming ecosystem. Malta, where Tipico has been headquartered for over two decades, remains the operational heart of this expansion.
Kajetan Strini-Brown, Director of Sports Brand and Marketing Acquisition at Tipico, highlighted the synergy between the sport and the brand:
“The brand Tipico is strongly rooted in professional football and so are our sponsoring activities. Furthermore, Tipico is more than 20 years headquartered in Malta and employs more than 450 people on the island. That’s why we are absolutely delighted to enter this new partnership with the Maltese national team.”
Branding Debut and Digital Activation
The partnership made its formal debut on Thursday, March 26, during Malta’s fixture against Luxembourg. While the match ended in a 2-0 defeat for the national side, Tipico’s presence was unmistakable. The group’s branding is now featured across all training apparel, including sweatshirts, polo shirts, and the walk-on anthem jackets worn during international ceremonies.
Crucially, all digital activations and stadium presence associated with the deal are specifically designed to direct traffic to the Tipico Careers site. With over 450 employees already based in Malta, the company aims to solidify its status as a preferred employer in the competitive Mediterranean iGaming hub.
