LeoVegas Confirms Entering US Market via Caesars Entertainment. Inc

Swedish LeoVegas yet again shakes the online casino scene after announcement that they will enter the US market via New Jersey based company.

The Swedish gambling provider LeoVegas, who conveniently is one of the world’s leading online casinos, managed to seal the deal with Caesars Entertainment for the ultimate goal of entering the USA market. Moreover, ever since March 2021, LeoVegas shares are available on the OTCQX market. Thus the company became publicly tradable for any potential investors. From here, the deal is basically done, and this latest agreement is nothing but a mere formality.

The platform which LeoVegas intends to use and enter the market is a company based in New Jersey. More specifically Caesars Entertainment, and this is not a random choice at all. Especially if you take into consideration the fact that New Jersey is definitely the best option for such ventures at the moment. That is due to several key factors. One has to be the size of the population, which counts nearly 9 million.

Also, the fact that it is one of the first states in the US to legalize online gaming has certain benefits as well. But the biggest reason has to be the fact that New Jersey had the highest revenue from gaming in the US for 2020. More specifically, the state reported more than $1b from gaming revenue.

Furthermore, today the New Jersey market offers more than 20 brands on disposal. From here, the taxation for gaming currently is 17.5% of the gross revenue. And last, but definitely not least, the Rhino platform which LeoVegas is using for their product is also top-notch. It is available in the Google Cloud, and for this to happen a company must pass the scrutinizing evaluation by Google and tick all boxes.

Being exactly that, Rhino currently is being used by more than 60 game integrations. And this is all from casino providers. That is both directly and via aggregators. And all this is in addition to being available for various sportsbooks and more than 30 payment providers as well. They even include Open Banking support as well.

Understandably, LeoVegas are quite happy with the latest turn of events. Even more so since the potential of the US gaming market is basically limitless at the moment. The CEO of LeoVegas, Mr Gustaf Hagman said the following on the latest business venture:

We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.

Gustaf Hagman – CEO of LeoVegas Group

To sum it all up, LeoVegas made the right choice by picking Caesars Entertainment to break the ice. Yet, this should come as no surprise whatsoever. Especially since the two brands are quite similar in their work ethic. ‘The King of Casino’ will operate under a certificate by the New Jersey gaming authorities. Meaning that everything is going to be legal and up to all regulations. The only thing we can do is wait for the start of 2022. It is then that we will see exactly what LeoVegas has in store for its USA customers after entering their market. And knowing this casino and the reputation that it precedes it, you can bet that it is going to be amazing.

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