Popular betting operator Kwiff has officially appointed RavenTrack as its primary affiliate tracking provider.
This strategic partnership aims to modernize Kwiff’s affiliate operations by integrating RavenTrack’s sophisticated Platform-as-a-Service (PaaS) technology, ensuring that one of the UK’s fastest-growing operators can manage its complex data streams with peak efficiency and transparency.
Tracking the “Supercharged” Experience
Kwiff has earned a distinct market position through its proprietary algorithm that randomly “supercharges” wagers, providing users with boosted odds across various sports.
Managing an affiliate network for such a dynamic product requires a high level of accuracy. RavenTrack was selected after a rigorous competitive tender process, cited for its reputation for high-performance tracking and industry-leading customer support.
Kate Scowen, Sales and Growth Manager at RavenTrack, reflected on the deal:
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together. The first few months of working together have already been fantastic.”
Infrastructure for International Expansion
For Kwiff, the move is about building the foundation for its next phase of international scaling. By utilizing RavenTrack’s infrastructure, the operator can provide its partners with real-time, transparent data, which is crucial for building trust in the affiliate channel.
Jack Milner, Campaign Manager at Kwiff, added his perspective on the collaboration:
“RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
The partnership signals a broader trend of operators moving toward specialized PaaS providers to handle the increasing complexity of data privacy, compliance, and partner compensation in the global iGaming market.
