In a move that significantly bolsters its international distribution network, KingMidas Games, the multi-award-nominated iGaming provider, has officially announced a new strategic partnership with the global online casino and betting giant, PIN-UP.
This collaboration will see PIN-UP integrate KingMidas Games’ diverse and high-performing portfolio of iGaming titles into its established platform, aiming to provide fresh, next-generation entertainment experiences to players across its extensive range of supported markets.
Elevating the Player Experience
The integration provides PIN-UP’s global player base with access to over 150 titles, ranging from innovative slots and virtual experiences to traditional card and dice games. This expansion supports PIN-UP’s core strategy of offering a highly localized yet content-rich ecosystem, blending modern gameplay mechanics with the familiar formats that seasoned casino enthusiasts expect.
Sargis Khachatryan, Commercial Director at KingMidas Games, highlighted the depth of the collaboration:
“Our partnership with PIN-UP represents more than a content integration. It reflects a strong strategic alignment between two teams focused on long-term value creation. At KingMidas Games, we prioritise building meaningful, high-impact relationships with our partners, and we see tremendous potential in working closely with the PIN-UP team to drive sustained engagement across their global player base. We are confident that our portfolio will not only complement their offering, but elevate the overall player experience”.
International Growth and Localization
For KingMidas Games, this deal acts as a catalyst for its rapid international expansion. The studio has recently gained significant industry recognition, earning a nomination for Game Studio of the Year at the SiGMA Asia Awards 2025 and being shortlisted at the Global Gaming Awards EMEA 2026.
Sean Auret, Global Head at KingMidas Games, emphasized the company’s design philosophy:
“This partnership reflects our broader strategy to accelerate KingMidas Games’ growth internationally. We design our games to be globally appealing while staying locally relevant, because player expectations today are shaped by culture, community, and constant discovery. Working with PIN-UP is another meaningful step forward as we expand our footprint and reach new audiences with our evolving portfolio”.
By aligning with an established brand like PIN-UP, KingMidas Games continues to cement its reputation as a leader in innovative, compliant, and high-quality content development, certified by premier labs like BMM Testlabs and Gaming Associates.
