In a strategic move to reinforce its executive tier during a period of rapid international scaling, premier digital entertainment supplier Playson has announced the promotion of Kateryna Oliinyk to the role of Chief Financial Officer (CFO).
The appointment underscores Playson’s commitment to nurturing high-tier internal talent while strengthening its financial governance framework across multiple regulated jurisdictions.
A Decade of Financial and Regulatory Expertise
Kateryna Oliinyk brings an extensive pedigree to the CFO suite, with over ten years of experience spanning the international iGaming sector and global professional services. Since joining Playson in 2021, she has been instrumental in refining the company’s financial control mechanisms and reporting structures, most recently serving as Deputy CFO.
Her professional background includes a transformative tenure at Ernst & Young, where she specialized in audit roles focusing on IFRS reporting, complex risk assessments, and multi-sector compliance. This foundational expertise has been pivotal in Playson’s recent success in navigating the intricate regulatory requirements of emerging markets.
Spearheading Operational Excellence and LatAm Expansion
As CFO, Oliinyk will now oversee the entirety of Playson’s finance function, with a dual focus on operational efficiency and long-term strategic alignment. Her mandate includes comprehensive oversight of treasury operations, cash flow management, tax planning, and the enhancement of automated financial systems.
A primary strategic priority for the new CFO will be supporting Playson’s aggressive expansion into Latin American (LatAm) markets. Oliinyk is expected to lead the implementation of localized accounting frameworks and manage high-level relationships with regional financial institutions and regulatory bodies to ensure seamless market entry.
Leadership Perspectives on Corporate Evolution
Vsevolod Lapin, Deputy CEO at Playson, expressed complete confidence in the appointment:
“Kateryna has been an integral part of our finance team for more than five years and her promotion to CFO is a testament to her expertise, leadership and dedication to our success. Her deep understanding of our business makes her ideally positioned to support our continued growth and international ambitions. On behalf of Playson leadership team, we are glad to have Kateryna on board and are confident she will enable our further growth.”
Kateryna Oliinyk, the newly appointed CFO, highlighted her vision for the role:
“Assuming the role of CFO at Playson is an exciting opportunity to lead strategic financial planning and drive operational excellence. I look forward to collaborating with our leadership team to strengthen reporting, optimise processes, and support the company’s expansion into new markets, delivering clear insights that enable confident decision-making.”
With this leadership transition, Playson positions itself to maintain fiscal discipline while aggressively pursuing new revenue streams in the evolving global digital landscape.
