In a move that highlights the rapid modernization of South American gaming, JugaMax has finalized a strategic partnership with Oddin.gg.
The established Paraguayan operator will utilize Oddin.gg’s advanced iFrame solution to integrate a comprehensive esports betting vertical, supported by 24/7 eSims content and high-fidelity data streams.
Modernizing the Paraguayan Landscape
The partnership arrives at a critical juncture for Paraguay’s gambling sector. The recent enactment of Law No. 7348/2025 effectively ended the state monopoly, opening the doors for private operators to enter a market that saw 23% year-on-year revenue growth in 2025. JugaMax, which is certified by CONAJZAR, views esports as the primary engine for its next phase of digital evolution.
Through the Oddin.gg integration, players will gain access to:
- Top-Tier Esports Titles: Covering major global tournaments.
- 24/7 eFootball Simulations: Including the exclusive Valkyrie Cup, the market’s only female eSims league.
- Dynamic Real-Time Experiences: Facilitated by Oddin.gg’s recent GLI and regional certifications.
Executive Commentary on Innovation
Pablo Bergesio, President of JugaMax, noted the importance of technological depth:
“Oddin.gg stood out for its technological strength, the depth of its data, and the ability to deliver dynamic real-time experiences. This partnership allows us to advance our innovation strategy by incorporating new verticals that respond to the expectations of today’s users. With a complete esports offering, including eFootball, we are taking another step toward a more interactive, continuous entertainment proposition that is aligned with global trends.”
Juana Bischoff, Senior Business Development Manager for LATAM at Oddin.gg, added:
“JugaMax has real weight in Paraguay’s gaming market… Paraguay is going through a serious regulatory evolution right now, and working with an operator that holds itself to that standard makes this a partnership we are genuinely excited about.”
