BetMGM has entered into a major partnership with Jogo Global and Banijay Rights to introduce a series of SURVIVOR-branded online casino games.
The rollout is meticulously timed to coincide with the broadcast of the television franchise’s landmark 50th season and serves as a cornerstone of BetMGM’s strategy to expand its exclusive branded content.
Co-Creating a Legendary Experience
Under the agreement, BetMGM will collaborate with Jogo Global to co-create a minimum of ten games based on the Survivor IP. The initial releases, Survivor Triple Challenge and Survivor – Outwit – Outplay – Outlast, launched this week across regulated North American markets.
Oliver Bartlett, Vice President of Gaming at BetMGM, spoke on the franchise’s reach:
“SURVIVOR is one of the most successful reality franchises in television history. Bringing exclusive SURVIVOR content to our players underscores BetMGM’s commitment to building a legendary powerhouse of entertainment. The show’s instantly recognizable brand and competitive spirit make SURVIVOR a pillar in our growing portfolio of exclusive content.”
A Globally Distributed Icon
Banijay Rights, which manages the brand created by Charlie Parsons, facilitated the deal. Mark Woollard, SVP Gaming and Gambling at Banijay Rights, highlighted the synergy:
“Jogo is a trusted global partner… so it’s fantastic that they’ve partnered with BetMGM for the North American release of our SURVIVOR IP content. With the release of SURVIVOR’s 50th season this year, we are looking forward to seeing fans finally being able to engage in SURVIVOR casino content.”
Technological Powerhouse Meets Entertainment
The partnership leverages Jogo Global’s development expertise with BetMGM’s platform, which hosts over 7,000 titles. David Marcus, CEO of Jogo, commented:
“As SURVIVOR enters its landmark 50th season, the combination of one of the most iconic franchises in entertainment and the powerhouse that is BetMGM is a perfect match. We’re proud to help bring the strategy, intensity, and competitive spirit of SURVIVOR into real-money gameplay.”
