Elite financial solutions provider Xace has officially announced the formation of its inaugural advisory board, appointing prominent iGaming investor and serial entrepreneur Lahcene Merzoug as its headline foundational member.
The corporate milestone arrives as the specialist institution enters an accelerated phase of international B2B product scaling across highly regulated European and North American gaming jurisdictions.
Providing Tailored Financial Infrastructure for Gaming Operations
Xace has carved out a dominant niche within the corporate landscape by building secure financial solutions, business accounts, and transaction pipelines specifically engineered from day one to match the strict compliance parameters of gaming networks.
Merzoug brings an exceptional depth of market experience to the advisory role, he is widely recognized as the Owner and Chairman of PressEnter Group, a prominent co-owner of iGaming NEXT, and holds diversified equity stakes across several leading global affiliate media houses and operator ecosystems.
The partnership highlights Xace’s commitment to injecting high-level executive expertise into its strategic roadmap, ensuring its multi-jurisdictional infrastructure continues to support the rapid pace, multi-currency processing, and data control needs of modern gaming enterprises.
Solving Real Problems for the Gaming Value Chain
Lahcene Merzoug shared that his decision to accept the advisory seat was heavily influenced by his firsthand positive experiences using Xace’s corporate banking tools across his own investment portfolio:
“Many of the businesses I’m a shareholder in are actually clients of Xace, and I was, and still am, a huge fan of the product long before being asked to join the advisory board. In a market full of providers trying to force generic financial services onto gaming businesses, Xace stood out as having a roadmap that fits the enterprises I’m involved with and a proposition genuinely built around the realities of this industry. The invitation to join the advisory board was an incredibly easy decision to make because I believe in where the brand is going and in the strength of what it offers operators today. Xace is solving real problems for the sector with the right blend of industry understanding, operational practicality and ambition. It’s exactly the kind of company that is shaking up the sector and proving there is a better way to serve it.”
Megan Easey, Chief Executive Officer at Xace, emphasized that bringing in proven, tier-one human capital is essential to cementing their platform authority:
“Lahcene accepting our offer to join us is a strong endorsement of our approach. Xace was created for the gaming industry from day one, not adapted to it, and that really matters when operators need a partner that understands their structure, pace and the realities of operating across multiple jurisdictions. As we continue to grow, we’re focusing on making life easier for gaming businesses through strong infrastructure, practical integration capabilities and high-quality support. Bringing in experienced industry leaders like Lahcene is a vital part of that journey and aligns perfectly with the authority, voice, and character we’re delivering to the space.”
To maintain this commercial momentum, Xace confirmed that secondary senior appointments to the advisory council will be publicized over the coming months to further bolster corporate growth.
