Prominent B2B content aggregator Hub88 has finalized a global distribution partnership with TaDa Gaming, bringing the studio’s diverse portfolio of localized online casino games directly to its international operator network.
The contract incorporates more than 240 certified titles into Hub88’s centralized platform architecture, streamlining cross-border game delivery through a single API integration.
Deploying “Glocalised” Product Layouts
The integration provides Hub88’s partner operators with immediate access to several high-performing releases, including Fortune Gems 500, Gold Mine Express, Chicken Dash, and Fortune Zombie Lightning. Beyond standard video slots, the TaDa Gaming library features specialized fish-shooting games, table games, card games, bingo, and high-frequency crash titles optimized for mobile responsiveness.
Crucially, the rollout includes TaDa’s proprietary gamification and retention toolset, highlighted by GiftCode and WIN CARD. The studio’s development philosophy centers heavily on a “glocalised” approach, combining time-tested mathematical models with highly specific, region-targeted aesthetic elements to maximize engagement across diverse player segments.
Personalization as a Performance Metric
Jessica Inglott, Head of Supplier Relations at Hub88, commented on the strategic alignment of the two platforms:
“We’re always looking to partner with suppliers that combine scale, quality and a clear understanding of varying player preferences. TaDa Gaming’s strong localisation capabilities and highly engaging selection of games make them a valuable addition to our platform.”
Ray Lee, Director of Business Development at TaDa Gaming, framed the agreement with Hub88 as a vital milestone for their international distribution strategy:
“Partnering with a major platform like Hub88 is a milestone in our global distribution strategy. Our player-centric content is enhanced by our expert localisation. This allows us to deliver high-quality and tailored entertainment that resonates with audiences globally. We are looking forward to delivering great gaming experiences together.”
