Leading aggregator Hub88 has significantly bolstered its global content offering by finalizing a distribution agreement with ScatterKings.
The partnership brings the studio’s boutique portfolio of games to Hub88’s extensive operator network, focusing on delivering titles that combine creative identity with robust technical stability.
Creative Mechanics and Player Retention
The integration provides Hub88 partners with a series of proven, high-retention titles, including Big Bob’s Gold, Coins Forged in Fire, and Coins of Cleo. ScatterKings has rapidly established a reputation for crafting “games with personality,” utilizing established mechanics that ensure long-term value for B2B partners.
For Hub88, the addition of ScatterKings is a primary step in its mission to provide differentiated content that stands out in a crowded marketplace.
Strategic Distribution and Scalability
Ollie Castleman, Managing Director at Hub88, noted the studio’s rapid rise:
“ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment. The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”
Steve Cross, CCO at ScatterKings, highlighted the importance of a scalable route to market:
“Partnering with Hub88 is an important step for ScatterKings as we continue to expand our global distribution footprint. Their aggregation platform gives us a scalable route to market for our full portfolio and helps place our games in front of more operators through a partner with strong technical and commercial reach. We’re already seeing strong demand from operators, with a number of customers lined up to go live with us via Hub88.”
