In a strategic development for the Italian iGaming market, video virtuals and instant win specialist Highlight Games has announced a landmark partnership with Bulletproof Games.
The collaboration aims to develop a premium Serie A-themed slot product, specifically engineered to capture the massive enthusiasm for Italian football through the use of authentic archival footage.
Bridging Virtual Sports and Casino Gaming
Under the terms of the agreement, London-based Highlight Games will license content from its extensive archive of Serie A match footage to Bulletproof Games. Bulletproof will handle the technical development of the slot mechanics, while the final product will be deployed across the Italian market via the Yggdrasil Gaming platform.
This move represents an evolution in Highlight’s roadmap, extending its premium sports rights beyond the virtual sports vertical into the casino space.
Steven Holmes, CEO of Highlight Games, commented on the expansion:
“I’m delighted to announce this exciting development in our roadmap, which allows us to extend the reach of our premium content beyond virtual sports. SoccerBet is the number one performing virtual sports product in Italy, and we are confident that the popularity of featuring archive Serie A footage in games will translate equally well into slots and casino environments, as it has already proven to do in sportsbook.”
A Proven Model for the Italian Market
The partnership leverages Bulletproof’s expertise in creating engaging, high-performance slot experiences with Highlight’s unique access to real-world sports data and visuals.
Craig Ball, Managing Director of Bulletproof Games, added:
“This partnership allows us to combine Highlight Games’ rich archive of Serie A content with Bulletproof’s expertise in building engaging slot experiences. We are confident that together we will create a product that will strongly appeal to Italian slots players and look forward to going live later this year.”
By utilizing real-world footage, the developers aim to offer a more immersive and “sticky” experience than traditional animated slots, providing a familiar cultural touchstone for Italian players in one of Europe’s most lucrative markets.
