Greentube, the digital division of NOVOMATIC, has formally entered the Czech Republic’s B2C online gaming landscape through the full acquisition of Kingsbet CZ.
This move aligns with Greentube’s broader objective to establish a dominant presence in highly regulated European territories.
The Czech Opportunity
The Czech market represents a high-growth environment for online gaming. According to the Czech Ministry of Finance, the country generated CZK 68 billion (approx. EUR 2.7 billion) in gross gaming revenue (GGR) in 2025. Critically, online gambling now accounts for 59.2% of that total, underscoring the digital shift in the region.
Strategic Synergies
Through the acquisition of the local sportsbook and casino operator, Greentube gains immediate access to established regional expertise and a proven local team.
Ronald van den Brink, CCO of Greentube, commented:
“Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”
David Vaněk, CEO of Kingsbet CZ, added that the partnership provides the local operator with access to global game studios and advanced technology, which will be used to enhance the player experience in the domestic market. The transaction is currently awaiting final regulatory approval.
“We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”
