
BETBY, the Tier-1 B2B sportsbook supplier, has strategically reinforced its commitment to the Latin American market with the high-profile appointment of Gonzalo Navarro as Senior Business Development Manager.
Navarro joins the award-winning provider at a time of aggressive global expansion, bringing a wealth of commercial expertise and deep-rooted relationships within the regional iGaming and technology sectors.
A Proven Leader in regional B2B Sales
Navarro’s professional background is defined by a series of successful senior commercial roles at notable firms including Vibra Gaming and Control F5. In these positions, he was instrumental in driving growth initiatives, navigating complex regulatory landscapes, and expanding market presence across the diverse LATAM territories.
His appointment signals BETBY’s intent to not only enter new markets but to dominate them through localized insight and strategic partnerships.
In his new capacity, Navarro will collaborate closely with BETBY’s commercial division to accelerate the supplier’s footprint. He will focus on identifying fresh growth opportunities and supporting operators with BETBY’s innovative, data-driven sportsbook solutions.
Executive Commentary on the Expansion
Gonzalo Navarro expressed his enthusiasm for the new role:
“I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region”.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, underscored the value of Navarro’s local network:
“Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven record in business development will play an important role as we continue to expand our presence across LATAM”.

