The 2026 Gaming in Holland Conference has officially announced its first slate of speakers for the upcoming event on Thursday, June 4, in Amsterdam.
This year’s summit carries a bold new mission statement: #ReclaimTheMarket, focusing on how regulated stakeholders can collectively push back against the rise of illegal offshore operators.
Elite Speaker Lineup Announced
The conference will convene at the KIT Royal Tropical Institute, bringing together the primary decision-makers in the Dutch market. Confirmed speakers already include Arjan Blok (CEO, Nederlandse Loterij), Luka Pataky (Executive VP, AI & Innovation, Bragg Gaming Group), and a senior representative from the Netherlands Gambling Authority.
The agenda of Gaming in Holland 2026 is designed to address the most urgent commercial and regulatory pressures facing the industry today, including potential shifts from the new government, ongoing debates over gambling tax rates, and the practical application of AI in marketing and player protection.
Other notable attendees include Leo Judkins (iGaming Leader Mastermind), Richard Dennys (CEO, Game Lounge), and Dr. Andreas Ditsche (CEO, iGaming.com).
Combating the Illegal Market
Gaming in Holland Founder Willem van Oort emphasized that the threat of the grey market is now a cross-border crisis requiring a unified response from regulated brands.
“Competition from illegal operators is a growing concern, not just in the Netherlands but across multiple European jurisdictions. Besides highlighting the issue, I think it is very important to exchange ideas on how stakeholders in the regulated industry can use their market power to help contain and perhaps even reverse this development. With so many key decision makers joining us in Amsterdam, the 2026 Gaming in Holland Conference will be THE place to discuss this issue”.
