Gaming in Europe will host a webinar titled “The rise of illegal affiliate marketing explained: Methods & countermeasures” on Thursday, April 16, at 14:00 CET.
A growing problem
As a result of the overall growing importance of online spaces, especially when combined with broadcast and print marketing restrictions – affiliate marketing has become an increasingly significant avenue for players to identify and find the igaming operators that meet their needs.
The struggle for visibility
Illegal affiliates and the larger organisations behind them not only manage to boost the visibility of illegal offers; they often also succeed in limiting the visibility of licensed operators and affiliates promoting licensed offers.
This webinar will explain the methods that illegal affiliates use to boost their own visibility and limit the visibility of their legal competitors. Furthermore, this webinar will explore the steps that legal affiliates, licensed operators, and regulators can take to limit the impact of illegal affiliate marketing.
A pan-European problem
As offshore online gambling operators and associated illegal affiliates generally operate on a European or even global level, this webinar will be relevant to stakeholders in all regulated or soon-to-be-regulated online gambling markets, including Germany, Spain, the Netherlands, Finland, and more.
#ReclaimTheMarket
Speakers:
- Timothy Malmros Genach, SEO expert, Magenti Media
- Dr. Andreas Ditsche, CEO, iGaming.com
- Frank op de Woerd, Editor-In-Chief, CasinoNieuws
Registration
Attending this webinar is free. Register here: Gaming in Europe
