The specialist iGaming marketing and PR agency GameOn has officially expanded its executive consulting team with the addition of Roxana Nazalu. Joining as a Fractional CMO, Nazalu will support clients with campaign strategy, development, and execution.
A Powerhouse in iGaming Marketing
Nazalu brings a wealth of sector-specific experience, having held senior roles at global giants including Las Vegas Sands, Casimba Gaming, Aspire Global, and Pragmatic Play. Her appointment also cements a strategic partnership between GameOn and Orange Synapse, the specialist agency she founded to support iGaming providers in global markets.
The Rise of the Fractional CMO
GameOn’s Fractional CMO service, launched in October 2024, has seen exponential growth. Led by Alex Wilson, the model provides senior-level expertise on a flexible basis, allowing startups and established firms to treat marketing as a core revenue driver without the overhead of a full-time executive.
Alex Wilson, Head of Marketing Division at GameOn, stated:
“We are delighted to welcome Roxana to the GameOn CMO team at such a pivotal moment for our agency. Since launching our fractional service in 2024, the demand for high-level strategic leadership, without the overhead of a full-time executive, has exploded. Roxana is a powerhouse in the iGaming space and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself.”
Wilson added:
“By bringing her expertise into the fold, we’re not just adding a consultant, we’re significantly deepening our strategic offering and ensuring our clients have access to the very best marketing minds in the business.”
A Holistic Approach to Growth
Reflecting on the new role, Roxana Nazalu commented:
“Joining forces with GameOn is a natural evolution for me and a fantastic opportunity for Orange Synapse. I’ve always admired GameOn’s reputation for delivering clear, results-driven PR and marketing within the iGaming sector. This collaboration allows us to offer a truly holistic service, bridging the gap between high-level strategy and technical implementation for slot studios, operators, affiliates, payment providers and other industry stakeholders.”
Nazalu concluded:
“My focus will be on helping clients navigate complex markets and scale their brands with the agility that the fractional model provides. I look forward to working alongside Alex and the team to drive meaningful growth for our partners.”
