Leading B2B marketing agency GameOn has officially announced the expansion of its specialized social media division through the appointment of Fana Colette as Senior Social Media Manager.
Colette joins the firm with a formidable reputation in the iGaming sector, having previously spearheaded high-growth social strategies at Gambling.com Group, where she was credited with scaling multiple profiles to audiences in the tens of thousands.
Strategic Growth in a Competitive Market
The hire comes at a time when digital visibility is becoming the primary battleground for iGaming operators, providers, and affiliates. Colette’s unique ability to blend creative storytelling with aggressive, commercially-driven performance metrics is expected to be a major asset for GameOn’s expanding portfolio of accounts.
She will be responsible for managing existing high-tier clients and developing bespoke launch strategies for new partners.
Lizzie Thomas, Head of Social Media at GameOn, commented on the strategic importance of the role:
“Bringing Fana on board allows us to support the growing demand for sophisticated, senior-led social strategies. Her experience in building social profiles from the ground up and developing content that resonates with audiences aligns perfectly with how we approach social at GameOn.”
A Future-Focused Vision for iGaming Brands
GameOn has built its brand on a deep technical understanding of the gambling industry. Colette’s appointment signals a commitment to providing clients with content that isn’t just visually engaging, but strategically sound in a regulated environment.
Expressing her enthusiasm, Fana Colette stated:
“I’m excited to be joining GameOn at such a dynamic time for the business. Social media is such an important part of how brands build visibility, trust and engagement, and I’m looking forward to helping clients create content that is both strategically grounded and creatively strong. GameOn has a clear understanding of the iGaming space, and I’m excited to contribute to that with thoughtful, audience-focused social work.”
