Fluminense Football Club has officially extended its partnership with Superbet until the end of 2029. The new deal adds two years to the original 2027 agreement, reinforcing the bookmaker’s position as a primary institutional partner for the storied South American club.
Enhanced Brand Visibility
The renewal ensures Superbet maintains its prime real estate on the front of the Fluminense uniform, while gaining a new spot at the top of the jersey’s back. This expanded visibility will be featured during official matches, training sessions, and warm-ups. The announcement coincided with the Campeonato Carioca final against Flamengo, where Fluminense debuted the updated branding.
Fluminense President Mattheus Montenegro expressed his confidence in the deal:
“The extension of the partnership with Superbet reflects not only recognition of the work being done at the club in recent years but also conveys confidence in a promising future,” said Montenegro. “This partnership has proven successful and has an even more victorious path ahead”.
A Shared Vision for Brazilian Sport
Since 2024, Superbet has supported Fluminense through major milestones, including the FIFA Club World Cup 2025 and community initiatives like Outubro Rosa. Superbet Brazil CEO Alex Fonseca highlighted the long-term strategic vision:
“For Superbet, it is a huge pride to be part of Fluminense’s journey… Our goal remains to build a long-term relationship based on trust, responsibility, and strategic vision for the development of Brazilian sports”.
Superbet, a technology and entertainment group founded in Romania, is also a member of the International Betting Integrity Association (IBIA), emphasizing its commitment to fair play and responsible gaming.
