Betting company 7K Bet, the official sponsor of the Paulistão Casas Bahia 2026, has concluded its tournament participation with a high-impact brand activation. In a prestigious closing ceremony held on Monday, the brand honored Palmeiras striker and Most Valuable Player Flaco López with an exclusive, custom-designed 18k gold ring.
An Architectural Masterpiece in Jewelry
The award is far more than a simple trophy; it is a meticulously crafted 43-gram ring composed of 18k gold, 96 diamonds, 20 sapphires, and 5 rubies. The design is deeply rooted in the identity of the state of São Paulo:
- 16 diamonds at the top represent each club in the competition.
- Ruby-encrusted coffee leaves pay homage to the state’s agricultural interior.
- Sapphire roads represent the geographical connection between the capital, the interior, and the coast.
Marco Tulio Oliveira, CEO of Ana Gaming (the parent group of 7K Bet), presented the ring to Flaco López:
“The unprecedented ring that will be awarded to the best player… and the trophy we present to the best player of each match are initiatives designed to recognize the athletes who stood out on the field while reinforcing our brand’s connection with São Paulo football”.
Branding Dominance in Brazilian Football
7K Bet’s visibility during the 2025 and 2026 editions was comprehensive, spanning LED advertising boards, goal-line carpets, and the sponsorship of the “Craque do Jogo” (MVP) trophy for every individual match. This strategy has successfully solidified the brand’s awareness among football enthusiasts in one of Brazil’s most traditional state tournaments.
