Fennica Gaming has officially announced that its high-end games are now live in Mexico through a new partnership with Novibet, marking a significant milestone in the company’s Latin American expansion.
The launch strengthens Fennica Gaming’s presence in one of the fastest-growing regulated markets and supports its strategy of bringing player-first, data-driven content to new regions.
Novibet is a well-established international operator with a strong focus on regulated markets, responsible gaming, and localized player experiences. Partnering with Novibet in Mexico supports Fennica Gaming’s strategy of expanding into high-growth regulated markets through trusted operators that share its player-first and responsible gaming values.
Expanding into the Latin American Market
The launch in Mexico represents a pivotal moment for Fennica Gaming as it seeks to export Nordic gaming quality to the Americas. By aligning with Novibet, the company ensures its content reaches a sophisticated audience that values security and high-end design. Ionas Zagaris of Novibet commented on the origin of the deal:
“In our search for fresh, high-quality content, we discovered Fennica Gaming through its strong visibility and positive campaigning and reached out to explore a partnership. From the very first contact, the collaboration has been smooth and professional.”
Strategic Focus for 2026 and Data-Driven Learning
The launch with Novibet is aligned with Fennica Gaming’s strategic focus for 2026, emphasizing sustainable growth across its two main game verticals: eInstants and eCasino. Joni Hovi, SVP Customers and Marketing at Fennica Gaming, explained:
“This year our strategy is clear: drive focused growth in both our main verticals… We are entering these markets to truly understand local player behaviour, and then bring those learnings back home to guide our game development.”
Phased Rollout and Player Behavioral Insights
The cooperation will roll out in phases, guided by data and player insight. The first phase focuses on variety and learning. Joonas Tirkkonen, Business Development Manager at Fennica Gaming, noted:
“In the first phase we have launched eight games, and each of them is deliberately very different. The goal is to understand the Mexican player base in depth and see which themes, mechanics, and experiences they prefer.”
