FashionTV Gaming Group has officially pivoted from positioning branded titles as standalone products to establishing a comprehensive, “deployable category framework” for the global iGaming industry.
Announced in February 2026, the group’s international expansion plan centers on FTV GamesHUB, a unified plug-and-play aggregation infrastructure designed to turn luxury branding into a structured, scalable vertical.
The Architecture of FTV GamesHUB
Developed in partnership with technology provider 1GameHUB, the new GamesHUB enables operators and platform providers to instantly deploy the complete FashionTV Luxury Games portfolio through a single integration. This move addresses growing industry concerns over content commoditization by offering a permanent luxury vertical that can be embedded directly into existing platform ecosystems.
The FTV GamesHUB serves as the operational backbone, ensuring centralized standards, reduced technical overhead, and faster time-to-market across multiple jurisdictions.
Strategic Partnerships and Executive Vision
The category-based model has already seen high-level validation through a major strategic partnership with BetMGM. The North American operator is utilizing the FashionTV Luxury portfolio to enhance player engagement and brand-driven retention among VIP and high-value cohorts.
Moshe Cohen, Founder and President of FashionTV Gaming Group, stated:
“FashionTV Gaming Group has established a leading global position in luxury brand licensing within online gaming. With FTV GamesHUB, we are structuring our leadership into scalable infrastructure. It’s not about launching individual games. We are establishing a unified Luxury Category built for scale.”
Pamela Galea Preca, Commercial Director at FashionTV Gaming Group, added:
“With FTV GamesHUB, operators can access the full FashionTV games portfolio through a single integration, instantly activating a premium, brand-led category designed to engage VIP and high-value players at scale.”
From the technical side, Anatoly Peev, Director at 1GameHUB, noted:
“We see the launch of the FTV Games HUB as a strong step toward simplifying branded content distribution for operators.”
Oliver Bartlett, VP of Gaming at BetMGM, commented:
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Looking ahead, Cohen aims for a portfolio exceeding 1,000 FashionTV Luxury titles in the coming years, creating a long-term growth engine for operators worldwide.
