In a move to strengthen its presence within Sweden’s competitive regulated market, ATG Casino has expanded its content library by launching premium titles from Fantasma Games.
This integration is facilitated through the operator’s existing partnership with the world-leading B2B provider, EveryMatrix.
Innovative Mechanics and Engagement Tools
Swedish players can now access several of Fantasma Games’ popular titles, including Explosive Banana X, Thundra Hydra Coins Max, and Mission Coinplete. A central feature of this rollout is the implementation of EveryMatrix’s EngageSuite Jackpots. This sophisticated functionality allows ATG to:
- Configure multiple, customizable jackpots for individual titles.
- Deliver real-time jackpot widgets directly within the gameplay experience.
- Model jackpot frequency and behavior to optimize player retention.
This technical approach aligns with current market trends where licensed operators utilize promotional mechanics and flexible aggregation platforms to scale their offerings while maintaining strict compliance.
Proven Success in Player Retention
The importance of these mechanics was highlighted earlier this year when an ATG player secured a 1.4 million payout through the EngageSuite system. Jan Sonnevi, Head of Casino at ATG, noted:
“Partnering with EveryMatrix has allowed us to introduce high-quality content and innovative engagement features to our players. We already saw how successful these additions were thanks to the record-breaking win registered by one of our players in January.”
Carl Gatt Baldacchino, Account Management Casino at EveryMatrix, added:
“Expanding the ATG® Casino deal with Fantasma Games titles was the natural next step of our partnership. By combining our aggregated and in-house content with our premium jackpot solution, ATG® will deliver a more engaging and differentiated experience to its players.”
