Esportes Gaming Brasil (EGB), the powerhouse parent company behind major brands such as Esportes da Sorte, Onabet, and Lottu, has officially named Andréa Curral as its new Marketing Director.
Curral brings nearly two decades of high-level experience to the role as the group seeks to consolidate its leadership in Brazil’s recently regulated gaming market.
A Vision for Brand Excellence
With over 17 years of experience in branding, communications, and consumer experience, Curral is tasked with leading EGB’s positioning strategies. Her remit includes managing a massive sponsorship portfolio that features iconic football clubs such as Corinthians, Ceará, Ferroviária, and Náutico, alongside several high-profile cultural events.
Curral has a proven track record of managing complex operations at major international firms, including Discovery, Warner Bros., and Privalia. At EGB, she will oversee brand-building, media, and proprietary projects, focusing on integrating the group’s technological investments with a refined user experience (UX).
Strengthening Audience Connections
For Curral, the new role represents an opportunity to drive tangible business growth through storytelling and brand reputation. She commented on her new challenge:
“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact. Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way.”
Academic and Professional Pedigree
Curral holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.
Her background in multidisciplinary team leadership and organizational transformation is expected to be a major asset as EGB continues to expand its digital services and brand influence across the Latin American gaming sector.
