Leading Brazilian iGaming company Esportes da Sorte has solidified its role as a premier national platform by creating massive urban experiences across the country’s biggest festival.
With projects running simultaneously in nine Brazilian cities, the brand is acting as an official sponsor in strategic public spaces, developing initiatives tailored for those celebrating directly in the streets.
This strategy reflects a multi-year trajectory of investing in major cultural events. Beyond mere visibility, Esportes da Sorte structures its presence through tangible public deliveries, offering solutions that engage with the urban environment and the unique flow of each city’s celebration.
The broad national project covers traditional street blocs, electric trios, and major urban stages. Each location features a specific action plan, regionalized visual identity, and formats adapted to local dynamics.
Key initiatives focus on public comfort, specifically “refreshment actions” to ease the heat, including fixed water misting structures, interactive gateways, and mobile spray teams.
- Olinda: Features the giant “Refresh Yourself” gateway installed at symbolic points along the parade route.
- Salvador: Activations follow the rhythm of electric trios across the main Carnival circuits.
- Rio de Janeiro: Focuses on street Carnival hydration points and mobile shaded areas for high-concentration regions.
- São Paulo: Spreads across megabloc circuits with water trucks and urban signage.
- Recife: Serves as the central hub with a standout Ferris wheel at Marco Zero and video mapping projected onto the historic Chanteclair Building.
In 2026, the platform anchors its operations in nine cities, seven of which are state capitals, combining sensory activations and public well-being initiatives.
Germana Casal, Production Coordinator at Esportes Gaming Brasil Group:
“Creating experiences is part of Esportes da Sorte’s history. Our goal is to be present in a meaningful way at the country’s biggest popular celebration, respecting the identity of each city and delivering initiatives that truly make a difference for those living Carnival in the streets.”
Following a 2025 presence in over 100 blocs, Esportes da Sorte has consolidated its track record into this structured nationwide project for 2026, reinforcing its leading role in Brazil’s premier popular event.
