In a significant expansion of its player protection efforts, FanDuel has officially welcomed renowned sports broadcaster Erin Andrews as its latest Responsible Gaming (RG) Ambassador.
Andrews joins an established roster of advocates, including Keith Whyte, Craig Carton, Randy Livingstone, and Anita Odine Smith, to amplify the company’s commitment to safe and sustainable play.
Bridging the Gap Between Entertainment and Safety
The partnership is designed to bring a new dynamic to FanDuel’s RG program, leveraging Andrews’ extensive reach and trusted voice within the sports community. By connecting with a broader audience, Andrews will help champion the core message of the “Play With A Plan” initiative, which encourages bettors to use built-in tools like deposit, time, and wager limits.
Regarding her new role, Erin Andrews emphasized the necessity of proactive awareness:
“I’ve seen first-hand how sports betting can become such a huge part of the fan experience, and FanDuel provides the tools and awareness to enjoy sports betting safely from the start. It’s so important for people to bet responsible when gaming to ensure that this space remains safe for others.”
Authenticity as a Catalyst for Awareness
Andrews is slated to produce a wide array of RG-focused content, ranging from social media posts and short-form videos to fan engagement programs during “seasonal moments.”
According to Cory Fox, FanDuel’s Senior Vice President of Public Policy and Sustainability, her deep connection with sports fans is what makes her an ideal partner:
“Erin is someone fans know, trust, and listen to. By pairing her voice with our lived experience ambassadors, we’re expanding our ability to reach customers with messages that resonate. Her authenticity and deep understanding of the sports landscape make her an ideal partner to reinforce the importance of Play With A Plan.”
A Comprehensive Ecosystem of Support
Andrews’ addition furthers a suite of initiatives FanDuel has developed since 2021, including:
- Responsible Gaming Essentials: A foundational course developed with Front Office Sports.
- The Comeback with Craig Carton: A specialized video series detailing recovery from problem gambling.
- Trusted Voices: Resources to help parents and coaches discuss gambling risks with young people.
- Operation Hope: Free financial counseling recently expanded to Kentucky, Massachusetts, and Vermont.
FanDuel kicked off the partnership with an “In Conversation with Erin Andrews” video, where she reiterates her top tip for bettors: always utilize “My Spend” statements to ensure gaming remains purely for entertainment.
