In a targeted expansion of its Central and Eastern European digital betting content, Entain CEE has struck an enterprise data distribution partnership with specialized software supplier Odds Composer.
Integrating High-Performance Prop Markets in Poland and Croatia
The agreement authorizes the immediate integration of Odds Composer’s proprietary basketball player props engine straight into the sportsbook lobbies of Entain’s premier regional brands, SuperSport in Croatia and STS in Poland. The business-to-business deal follows closely on the heels of a secondary data-sharing contract executed between Odds Composer and Abelson Sports to scale up its baseline athletic software markets.
The deployment lands during a short-term volume correction for the London-listed operator group. Entain CEE reported a 6% drop in net gaming revenue (NGR) during the first quarter, with digital online channels dropping a minor 1% while brick-and-mortar retail operations contracted by 30%. Corporate directors noted that while Polish operations under the STS banner benefited significantly from a full technical migration onto the advanced SuperSport platform layer, overall margins were temporarily compressed by highly customer-friendly sports results stemming from a football-heavy regional wagering mix.
Prioritizing Operational Execution and Speed
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, highly praised the supplier’s agile development methodology, noting that rapid technical execution is key to engaging modern sports fans:
“The Odds Composer team showed a strong work ethic and real attention to quality. They move fast, communicate clearly, and bring genuine expertise in basketball player props across multiple leagues. What stands out is their focus on execution, responsiveness, attention to detail, and a willingness to solve problems quickly rather than overcomplicate them.”
Odds Composer’s executive management team celebrated the multi-market launch via an official corporate update:
“We’re excited to welcome two major brands to the lineup as we continue growing our basketball player props offering across new markets. We’re looking forward to working together and building on what’s already been a great start.”
