In a strategic move to professionalize the B2B gaming marketing sector, the Edge Marketing Institute has officially launched its flagship program, G.A.M.E (Gaming Advancement in Marketing Excellence).
This initiative is the industry’s first dedicated marketing leadership course designed specifically to help senior marketers transition into commercial roles that contribute directly to corporate revenue and sustainable long-term growth.
Addressing Structural Talent Challenges
Founded by industry veterans Paul Rees and Gerhard Sagat, the G.A.M.E program was built on the realization that many senior gaming marketers have lacked a structured path to leadership. The curriculum consists of 10 comprehensive, senior-level modules that cover critical areas including strategic positioning, product marketing, sales alignment, go-to-market execution, and organizational influence.
Rees, Co-Founder of the institute, noted that the lack of formal training in the sector has created a “structural problem” rather than a talent shortage. In a formal statement, he explained:
“Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice. We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”
A Commercial Shift for iGaming
The program’s launch is supported by WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, emphasized that as the gaming industry continues to mature, marketing must evolve from a tactical support role into a central strategic asset.
He noted:
“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem.”
This partnership aims to elevate the standard of professional discourse within the B2B sector, ensuring that future CMOs are equipped with the commercial tools necessary to thrive in a competitive global landscape.
