Former Chelsea and Real Madrid icon Eden Hazard has officially joined Stake as a global ambassador.
The partnership arrives at a critical juncture in the football calendar as the online sportsbook and casino prepares for this summer’s 2026 World Cup, a tournament set to be the biggest in history with 48 teams competing across the USA, Canada, and Mexico.
A Legacy of Creative Flair
Hazard, 35, brings a legendary resume to the platform, including a Champions League title with Chelsea, multiple Premier League and La Liga trophies, and 126 appearances for the Belgian national team.
With a massive social media presence exceeding 58 million followers across Instagram, Facebook, and X, Hazard is positioned to lead Stake’s fan engagement and awareness campaigns throughout the 2026 season.
Stake Chief Marketing Officer Akhil Sarin highlighted the synergy between the player and the brand:
“Eden Hazard is a player who embodies creativity, flair, and big-stage performance – qualities that resonate strongly with our global community. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador. His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition”.
Engaging the Global Fanbase
Eden Hazard expressed his enthusiasm for the new chapter, noting his desire to connect with the passion of football fans worldwide:
“I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages. Now, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake”.
