Day 2 of SBC Summit Americas 2026 has brought a deep evaluation of regulatory changes, market maturity, and technical innovations to the forefront.
As the premier event continues its three day run in Florida, executive delegates are zeroing in on the unique legal, marketing, and commercial pipelines driving the industry forward.
Day 2 of SBC’s schedule features a sophisticated array of sessions designed to address the intersection of policy and consumer demand. Key tracks look beyond standard operational metrics, providing a comprehensive view of how global operators can build sustainable offerings while meeting changing regulatory expectations across North and Latin American markets.
Global Regulatory Priorities and Latin American Market Evolution
The afternoon agenda delivered critical insights regarding international regulatory standards and the strategic maturity of emerging markets. These are the panels to watch today as industry leadership maps out future compliance frameworks.
On Stage 1, the panel titled IAGR Leaders Discuss Top Regulatory Priorities brought together senior international figures to explore the major forces shaping global gaming regulation. Sponsored by Amelco, the session focused heavily on the fight against illegal markets, the rise of prediction platforms, and the growing demand for cross border cooperation. The discussion featured:
- Brian Krolicki (Vice President and Vice Chairman at IAGR and Nevada Gaming Commission)
- Nakisha L. Skinner (Commissioner at the Massachusetts Gaming Commission)
- Carl Herold (Director of Law Enforcement at the Florida Gaming Control Commission)
- Kevin Mullally (Chief Executive Officer and Managing Director at The Mullally Group, serving as moderator)
Concurrently, regional development took center stage on Stage 4 with Affiliate Leaders 2026: Strategies for the Next Wave of Growth. This track evaluated how the Latin American acquisition landscape is moving into a phase of strategic maturity, forcing media companies to modify content channels, deal structures, and market prioritization. The speaker panel included:
- Florencia Brancato (Chief Strategy Officer at Azarlatino.com)
- Pablo Espuela (Head of Corporate Development at BETANDEAL)
- Gustavo Sánchez Castillo (Chief Executive Officer at Gaming Events)
- Ariel Izquierdo Delgado (Gerente de Marketing at BETVIP.MX)
- Lucia Gando (Editor at SBC Noticias, serving as moderator)
Directly following on Stage 5, the session The Future of Sports Betting in Latin America mapped out the rapid, structural expansion phase redefining the region. Panelists assessed how rising mobile adoption, localized legislation, and technology driven consumer engagement are transforming Latin America into a key growth corridor. The executive lineup consisted of:
- Pablo Viana Ruiz de Aguirre (Head of Latam at RETAbet)
- Andrea Rossi (Commercial Director for Latin America at Betsson Group)
- Lourdes Britto (Directora General at Apuesta total)
- Marilia Fontenele (Associate General Counsel at Advanced Compliance Technology, serving as moderator)
The Rising Convergence of Sportsbooks and Event Contracts
The late afternoon tracking sessions shifted heavily toward prediction markets, marking them as critical fields of study and prime panels to watch today. On the Breakout Stage, the Prediction Markets: How Sportsbooks are Entering the World of Event Contracts session dissected why major sports betting and daily fantasy operators are determined to secure exposure in this vertical. The speakers detailed hedging strategies and state level partnerships:
- David Huffman (Chief Operating Officer at Sporttrade)
- Seni Thomas (Chief Executive Officer and Founder at EdgeMarkets)
- Dr. Laila Mintas (Founder and Chief Executive Officer at 365Prediction)
- Sam Segal (Chief Executive Officer at MediaTroopers)
- Dustin Gouker (Founder at The Closing Line, serving as moderator)
The legal complexities of these hybrid models were then addressed on Stage 2 during Innovation vs. Regulation: Finding Common Ground in Prediction Markets and Emerging Formats. The debate focused on where entertainment ends and wagering begins across pick’em contests, social gaming, and gamified financial products. The panel brought together legal minds and operator strategists:
- Matt Kane (Head of Legal at Betr)
- Joe Brennan (Co Founder at Prime Sports)
- Brandt Iden (Vice President of Government Affairs at Fanatics Betting and Gaming)
- Gabriel Benedik (Senior Executive, Government Affairs at Gaming Laboratories International, Inc.)
- Martin Lycka (Vice President of Institutional Affairs at Oddin.gg)
- Evan Davis (Gaming and Sports Practice Lead at Royer Cooper Cohen Braunfeld, serving as moderator)
