In a landmark development for South American sports marketing, Esportes da Sorte and Sport Club Corinthians Paulista have officially extended their master sponsorship agreement through December 31, 2029.
This renewal initiates a high-impact long-term cycle, significantly elevating the financial and strategic scope of one of Brazil’s most prominent football partnerships.
Strategic Investment and Club Growth
The restructured deal places the collaboration into an elite investment bracket, estimated at BRL 150 million annually. Performance-based incentives could further drive the total value beyond BRL 200 million, depending on the achievement of specific targets.
Under the terms of the agreement, the funds are allocated entirely to the club, which remains responsible for the direct management of these resources.
Beyond kit visibility on match and training gear, the partnership covers a massive range of commercial rights, including digital activations, matchday fan experiences, and social projects. Since the partnership began in 2024, initiatives like the “Doe Arena Corinthians” campaign have already raised over BRL 40 million.
Within women’s football, the partnership between Corinthians and Esportes da Sorte has also supported a successful competitive cycle, reinforcing a commitment to multiple areas of the sport.
Darwin Filho, CEO of Grupo Esportes Gaming Brasil:
“Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football. This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations.”
Marcela Campos, Group Vice President, added:
“Throughout the previous cycle, the partnership contributed to a successful sporting period for the club… In this new phase, the partnership further establishes itself as a benchmark master sponsorship case in Brazilian football”.
