ACMA Issues Warning to Chasebet for BetStop Promotion Failures

The ACMA has issued a warning to Chasebet for failing to properly integrate BetStop links into its marketing materials.

Harris Bookmaking, operating as Chasebet, has received a formal warning from the Australian Communications and Media Authority (ACMA).

The regulator determined that Chasebet failed to “appropriately promote” BetStop, Australia’s National Self-Exclusion Register, across its marketing channels and official website.

Compliance Failures and Operator Response

The ACMA inquiry found that Chasebet omitted necessary BetStop promotions in three distinct marketing emails. Furthermore, the brand failed to display correct advertisements and links for the register on its website, a mandatory requirement for all Australian licensed entities.

While the regulator noted the breach, they also acknowledged Chasebet’s prompt response once the issue was identified. The company attributed the failure to an unintentional software integration error rather than a deliberate attempt to bypass rules. However, the ACMA emphasized that further non-compliance would result in significantly stricter impositions.

Cracking Down on the Illegal Landscape

In a parallel enforcement action, the ACMA has moved to block 19 additional unlicensed websites found to be in violation of the Interactive Gambling Act of 2001.

Blocked entities include:

  1. Bass Bet
  2. BetWhale
  3. CasinOK
  4. Cleobetra
  5. Diva Spin
  6. FatPirate
  7. Free Spinz
  8. Gransino
  9. JackBit
  10. Legiano
  11. Mafia Casino
  12. Magius
  13. Monster Win
  14. NewLucky
  15. Nonbetstop
  16. Slotexo
  17. Talismania
  18. Tiki Casino
  19. Vegas Hero

The regulator issued a stern reminder to Australian consumers:

“Even when the website may seem to appear as a legitimate one, they may sometimes be in shortage of customer safeguards. The users who are actively engaged in illegal gambling websites may risk the danger of losing their budget.”

Since 2017, more than 230 illegal services have exited the Australian market due to ACMA’s intensifying oversight. With approximately 1,700 illegal domains blacklisted since 2019, the regulator continues to prioritize a “safety-first” approach to digital wagering.

  • Dimitri Dimitrov Chief Content Officer

    Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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