A comprehensive new study conducted by Casinofeber has sent ripples through the Nordic iGaming sector, revealing that nearly one in five Swedish online casino players (18%) admitted to using unlicensed gambling platforms in 2025.
This data highlights a persistent challenge for the Swedish regulatory framework as it enters a period of significant legislative transition.
Demographics and Product Preference
The survey, which analyzed 3,463 individuals and 1,004 active iGaming players between July 3 and July 17, 2025, found that slot games remain the dominant product, with 49% of casino players preferring them over other activities. In the sports segment, football betting led the market, with 63% of bettors active in the past year.
The report noted a sharp demographic divide: male players comprised 62% of the betting segment, whereas casino gaming showed a more balanced split at 55% male. Monetary engagement remained moderate, with the majority of players spending less than SEK 99 (approx. $10) or between SEK 200 and SEK 999 monthly.
The Channelisation Gap
A critical concern for regulators is the “knowledge gap” regarding the black market. The study found that 65% of players did not know how to verify if an operator held a license from Spelinspektionen (the Swedish Gambling Authority). This aligns with the 2024 channelisation rate of 85%, suggesting that 15% of the market still leaks to offshore entities.
Recurring issues with bonuses also surfaced, 27% of those who used bonuses reported difficulties, primarily citing unclear terms and conditions and obstacles in withdrawing winnings.
Legislative Response and Industry Voices
The findings of Casinofeber come as the Swedish government ramps up enforcement. Late last year, Erik Eldhagen was appointed as state secretary for gambling regulation to strengthen oversight. Upcoming reforms include a ban on credit-funded gambling set for April 2026 and expanded legislation to target offshore operators.
Amidst these changes, industry veterans are calling for more nuanced policies. Hasse Lord Skarplöth, outgoing CEO of ATG, recently advocated for a more balanced approach to fiscal policy:
“Sweden should consider a differentiated tax model, sparing racing betting from tax increases, similar to reforms introduced in the United Kingdom.”
