As public buzz accelerates toward the 2026 FIFA World Cup, Casino City Center Rosario has officially revived its comprehensive marketing campaign against problem gambling.
The operator has enlisted the support of two national football legends: Ángel Di María and Maxi Rodríguez. This initiative represents the second phase of a corporate campaign that was first initiated earlier in 2026 by the same land-based casino. By using the faces of two former stars of the Argentine national team, City Center Rosario hopes to educate people on the dangers of problem gambling and underline the need for the prevention of gambling among underage players.
Using The Influence To Do Good
International tournaments are considered the best time for sports betting as millions of players worldwide join the action. Many of these participants lack experience, making this the perfect time to launch awareness campaigns. City Center Rosario has decided to use the occasion to remind the audience of the legal, financial, and social responsibility players bear when gambling. The initiative will be carried out thanks to popular local athletes.
The reason why City Center Rosario chose Di María and Rodríguez lies in the fact that both footballers come from the city of Rosario and were both stars of the national football team of Argentina. Ángel Di María is a prominent member of the national squad, currently playing for Rosario Central. He helped the country win the FIFA World Cup in 2022 and two Copa América titles. Maxi Rodríguez is a historic figure for Newell’s Old Boys and represented Argentina from 2003 to 2015. He famously scored a winning penalty against Holland during the 2014 World Cup, helping his country advance to the finals.
By involving two legends, the casino managed to emphasize that the campaign concerns everyone in the city across all age brackets. City Center Rosario emphasized that the initiative focuses on safe entertainment. In a corporate statement, the casino clarified the core scope of the project:
“In this second phase of the campaign, both figures once again joined the initiative to highlight the importance of promoting responsible and safe practices and to focus on a key message: betting is an activity exclusively for individuals over the age of 18.”
The operator also promotes responsible gaming within its online platform, City Center Online, to reinforce safe and reliable play. This comes amid a broader expansion of sports betting across Latin America as countries introduce fresh gaming frameworks.
