Carnival Cruise Line has launched a first-of-its-kind daily lottery product that connects its entire North American and European fleet. In partnership with TimePlay, the system allows eligible guests across multiple ships to participate in a shared draw for a jackpot of up to $1 million.
Technological Unity at Sea
The digital-first experience is managed via the Carnival HUB app, which passengers already use for itineraries and schedules. By purchasing tickets electronically, guests are notified of results instantly, eliminating the need to visit physical onboard counters. The system centrally generates winning numbers and scans every ticket fleetwide in real-time.
Creating a Unified “Buzz”
This move replaces ship-specific games with a massive, fleetwide shared moment of anticipation. Prizes range from onboard credits for immediate use to life-changing cash jackpots.
Marty Goldman, Senior VP of Global Gaming at Carnival Cruise Line Corporation:
“The idea of connecting multiple ships to a single lottery was to create a buzz that goes beyond a single ship or cruise. “It fits into the idea of fun that Carnival prides itself on.”
The lottery is now live, turning every day at sea into a new opportunity for passengers on the cruise across the globe to engage in a high-stakes, interactive gaming experience.
