Comprehensive iGaming software provider Broadway Platform has finalized an enterprise partnership with sportsbook technology giant Altenar.
The agreement will integrate Altenar’s advanced sportsbook module directly into Broadway’s core architecture, significantly upgrading the sports betting capabilities available to its network of B2B operator clients.
Advanced Sportsbook Modules and Managed Risk Tools
The technical integration delivers an array of sports betting tools, including premium data feeds across all major international sporting events, comprehensive risk management systems, and high-demand engagement features such as a synchronized Bet Builder and dynamic, real-time odds engines.
Additionally, Broadway Platform’s operators can deploy Altenar’s specialized front-end customer widgets, which feature localized user-experience options like Bet Suggestions, Bet Mentor, and Bet Boost to drive player retention and maximize turnover.
Future-Proofing the Software Ecosystem
Giorgi Samkharadze, Director at Broadway Platform, framed the sportsbook integration as a pivotal moment for their product roadmap:
“Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”
Vagelis Bairlis, Head of Sales Operations at Altenar, emphasized that the collaboration supports their strategic mandate to deliver high-performance, scalable software solutions to the industry’s fastest-growing ecosystems:
“Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms. We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”
