In a transformative move for its North American operations, Bragg Gaming Group has officially announced a definitive term sheet agreement to acquire Drayton International.
The share-based transaction, valued at approximately US$9 million, is designed to aggressively expand Bragg’s US footprint and pivot the company’s core strategy toward proprietary intellectual property (IP) and advanced player experiences. The deal is expected to close in the third quarter of 2026, subject to definitive agreements and customary regulatory approvals.
Expanding the Portfolio and ADW Entry
The acquisition brings a robust set of assets into the Bragg ecosystem, including majority or significant stakes in five specialized gaming studios: Boomerang (54.5%), Dream Streak (48.5%), Rise Gaming (54%), Hit Squad (37.5%), and Neotopia (24%). Additionally, Bragg will take control of three innovative technology and distribution platforms: Arc Gaming, Vision PlAI, and 3 Shores.
A critical component of the deal is Arc Gaming’s exclusive relationship with the BetMakers tote platform. This integration marks Bragg’s first entry into the emerging Advance Deposit Wagering (ADW) space. While traditional online slots are currently permitted in only seven US states, the ADW market spans over 30 states, potentially increasing Bragg’s domestic reach more than five-fold.
Matevž Mazij, CEO of Bragg Technology Group, highlighted the strategic importance of this shift:
“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology. [This] transaction will mark our first entry into the emerging ADW space.”
Leadership Transition and Restructuring
The deal also signals a major leadership change, with industry veteran Matt Davey set to join the board as Non-Executive Chairman upon closing. Davey, the founder of Tekkorp Capital and former architect of NYX Gaming, acquired one million Bragg shares privately earlier this year and is expected to hold a 10% stake post-acquisition. Davey commented on the company’s new trajectory:
“Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organisation.”
Current Bragg chair Holly Gagnon expressed strong support for the appointment, stating:
“Matt is a gaming industry luminary. I am confident that I will be passing the chair’s torch into the right hands.”
The acquisition of Drayton International follows a recent restructuring at Bragg, which included a 12% reduction in its global workforce. This measure, costing roughly €1 million, is part of a broader plan to achieve €4.5 million in total savings, streamlining the organization as it focuses on its “games-first” expansion strategy.
