BiS SiGMA South America 2026: Key Highlights

A promotional graphic for BiS SiGMA South America 2026 highlighting the "Capital dos Jogos da América Latina".

From 06 to 09 April, BiS SiGMA South America 2026 returns to São Paulo, Brazil for the fourth time. Over several packed days, Transamerica Expo Center will welcome more than 18,500 delegates and 250 speakers. Expect three stages, a doubled expo floor, and a programme positioned as the event’s biggest edition yet. Below are the key moments worth planning around.

Key Summit Activities

The programme kicks off on 06 April with a full opening day. The morning starts with the SiGMA Nexus Elite Golf Tour — São Paulo 2026, a premium format combining networking, lunch and prizes, now one of the year’s most in-demand experiences. The guest list is carefully curated – to register your interest, submit your application via the dedicated form.

Running alongside the tournament, delegate registration will take place at Boteco São Bento and is designed as a full experience in itself: Brazilian barbecue and drinks, a DJ set, and a smooth entry into networking. At the same time, guests can mark the first anniversary of Faculdade de Luta, a sports school founded by Centurion Association together with the SiGMA Foundation. Attendees will meet students, coaches and partners, hear how the initiative has made an impact, and watch a martial-arts demonstration central to the programme.

An exclusive activity is scheduled for the second half of 06 April: a flight session in the ultra-modern indoor wind tunnel at iFly Brazil. Premium and Platinum ticket holders can experience an indoor skydive in a controlled environment under professional instructor supervision. Don’t miss the grand finale: a spectacular air show where professional flight masters will push the limits of the wind tunnel with advanced aerial choreography. Organisers ask participants to confirm attendance in advance.

On 07 April, while the expo is running, a Funeral Party will take place at stand H165, featuring Avion by Lambda Gaming. Delegates can try crash-style games with a cocktail, marking the “farewell” to slow entertainment. Registration is open to all delegates. If you want a high-adrenaline reset after a dense summit schedule, the Centurion MMA fights are set for the evening of 08 April and are open to all interested attendees. By the way, we highly recommend catching the Centurion MMA Weigh-in! It will take place on the Jardins stage the day before, April 7th, from 14:25 to 14:45.

What to Expect From the Conference and Exhibition

The business programme begins on Tuesday, 07 April, with the large-scale expo floor (with 400+ exhibitors already confirmed) and three stages hosting dozens of panels from 07 to 09 April with hundreds of speakers.

Key sessions to flag include “One year of regulation and the fifth largest global market in online betting revenue” (07 April, Itaim Stage), focused on the future of Brazil’s market. If you want a close read on how Brazil is handling regulatory change, the same stage on the same day also hosts “A global outlook, but the solution is brazilian”.

On 08 April at the Itaim Stage, speakers will address “Land-based casinos in Brazil: from proposal to practice. How can a safe and economically viable regulatory framework be created?”. Delegates working in marketing should also prioritise “Responsible advertising in the gaming and betting market in the age of algorithms”, scheduled for the Jardins Stage.

This is only a slice of a dense conference agenda, so follow updates on the summit page. The floorplan is also worth reviewing in advance. The expo will be open all three days to give delegates enough time with exhibitors. For quieter conversations, networking can continue across nine lounges designed for more comfortable meeting formats.

The Summit’s B2G Agenda

BiS SiGMA South America 2026 arrives at a pivotal moment for Brazil. The market is no longer debating regulation as a hypothesis; it is moving into the next phase of building a sustainable framework, including taxation, oversight, advertising rules and consumer protection.

The summit is set to host senior representatives from regulators, institutions and major organisations. Confirmed figures include Irajá Silvestre, Senator of Brazil’s Federal Senate; Daniele Correa Cardoso, Secretary of Prizes and Betting at the Secretariat of Prizes and Betting (SPA); Fabio Macorin, Undersecretary of Monitoring and Oversight (SPA); Isaac Sidney Menezes Ferreira, President of the Febraban; Ricardo Saad, President of the COAF; Renato Silva Siqueira, CEO of Caixa Loterias; Michel Ramalho, Vice President of the Brazilian Football Confederation (CBF); Vinicius Lummertz, former Minister of Tourism and EXAME Magazine columnist; Paulo Saad, Vice President of Grupo Bandeirantes; and Caio Porto Ferreira, Police Chief and Prosecutor at the Sports Justice Court (STJD).

The lineup reflects the scale of the agenda: lawmakers, regulators, finance, lotteries, sport and major media converge in one place.

The summit is also receiving strong institutional support from regional industry bodies and diplomatic entities. These include:

  • APOJA, the Paraguayan Association of Gambling Operators, which views the summit as a platform for regional cooperation, regulatory dialogue and responsible growth;
  • CASCBA, the Argentine chamber representing casino halls, bingo venues and related formats, positioning the event as a forum to discuss market access, compliance, responsible gambling and international engagement;
  • Fecoljuegos, the Colombian federation representing the country’s licenced games-of-chance sector;
  • and the Honorary Consulate of the Federative Republic of Brazil in Malta, represented by Honorary Consul Lucimara Batista dos Reis, who links the summit’s role to stronger Brazil–Malta cooperation, transparency and regulatory integrity.

This breadth of support underlines how BiS SiGMA South America 2026 is increasingly seen not just as an expo, but as a regional entry point into the wider conversation about market rules, sustainable growth and international cooperation.

Networking, Awards and Evening Events

Evenings at BiS SiGMA South America are expected to be as full as the daytime schedule. 06 and 07 April are reserved for awards ceremonies: the SiGMA Awards (for Platinum ticket holders) and the BiS Awards (invitation-only). A premium networking evening in a secret speakeasy bar is planned for 08 April, also for Platinum and invited guests. On 09 April, the summit closes for all participants at the Tokio Marine Hall with the official BiS SiGMA closing party.

The programme continues beyond the summit itself. On 10 April, 50 top affiliates will fly by private jet to coastal Florianópolis for an exclusive retreat featuring private dinners, rafting, a barbecue on a boat, an island cruise, and other premium activities.

Brazil’s not waiting, and neither should you. BiS SiGMA South America, 06–09 April 2026, brings 18,500 delegates, 250+ sponsors to LatAm’s gaming capital. São Paulo’s bringing more sizzle than a beachside samba. Get in early or get left behind.

  • Dimitri Dimitrov Chief Content Officer

    Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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