In a primary move for its international distribution strategy, specialized game developer BGaming has officially finalized a major partnership with the industry-leading operator Entain.
This strategic alliance will see BGaming’s acclaimed portfolio of slots and casual games go live across Entain’s expansive brand network in five high-growth regulated markets: Brazil, Spain, Italy, Greece, and Portugal.
A Portfolio Built for Regulated Success
Entain is widely recognized as one of the world’s largest iGaming conglomerates, operating over 25 premier brands, including bwin, Party Casino, Sportingbet, and Sports Interaction, exclusively within regulated jurisdictions.
Through this integration, players on these platforms will gain full access to BGaming’s diverse content library, which features a balanced mix of “Classic,” “Casual,” and “Entertainment” focused titles designed for maximum player retention.
Executive Insights on Market Reach
Olga Levshina, CCO at BGaming, framed the deal as a defining milestone for the studio:
“This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
Obdulio Bacarese, Global Gaming Director at Entain, emphasized the value of innovative content in player acquisition:
“We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
This partnership underscores BGaming’s transition into a “must-have” provider for Tier-1 operators, leveraging Entain’s massive player base to scale its presence throughout Europe and Latin America.
