BETER, the award-winning provider of high-velocity betting content, has officially expanded into the state of Arizona after being granted an Event Wagering Supplier License by the Arizona Department of Gaming.
The approval allows BETER to provide its comprehensive suite of live streaming, real-time data, and odds to licensed operators in the state for the first time.
Rapid Expansion into the Seventh US State
The launch marks Arizona as the seventh state in BETER’s aggressive US expansion strategy, joining a list that includes New Jersey, Florida, and Colorado. To kick off this new chapter, BETER’s exclusive ESportsBattle tournaments (covering eFootball, eBasketball, and more) and its renowned Setka Cup table tennis series are now live with tier-one operator and long-standing partner bet365.
BETER CEO Gal Ehrlich voiced his pride in the milestone:
“Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets. Our mission has always been to provide operators with the most reliable, high-velocity content available”.
The Integrity of High-Velocity Content
Obtaining the license involved an exhaustive eight-month regulatory process. Valeriia Tarchynska, Chief Legal Officer at BETER, highlighted the dedication required to achieve this compliance:
“The process took us a total of eight months and was one of the most challenging journeys for our team. This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients. We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois”.
BETER now delivers 24/7 coverage of more than 700,000 fast-paced events annually, offering operators an average margin of 7.5%+ while providing players with over 50 markets per event.
