In a massive strategic expansion designed to capture the global excitement of the upcoming 2026 FIFA World Cup, next-gen content provider BETER has significantly bolstered its eFootball offering.
The company is now delivering over 4,200 monthly events, including more than 140 daily matches, specifically tailored to help operators maintain 24/7 engagement during one of the most anticipated periods in the sports betting calendar.
Bridging the Gap Between Live Fixtures
One of the primary challenges for sportsbooks during major tournaments is the significant downtime between live matches. BETER’s expanded eFootball roster is strategically designed to solve this by providing continuous, fast-paced content that mirrors the intensity of the World Cup.
The new schedule includes three dedicated World Cup-themed leagues, which alone deliver over 3,600 matches per month. These tournaments feature top-tier national teams such as the United States, Mexico, France, England, Argentina, and Portugal, allowing fans to stay connected to their favorite teams even when the real-world players are off the pitch.
Adam Conway, General Manager of the Esports Business Unit at BETER, highlighted the opportunity for operators:
“World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. By combining dedicated World Cup-inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture”.
Optimized for the U.S. and Global Audiences
With the World Cup being hosted across North America, BETER has optimized its delivery to suit U.S. betting hours. The 4,200+ events are delivered in a high-frequency 2×4 format, ensuring that a fresh match starts every few minutes. The daily schedule (UTC+2) is meticulously balanced to cover major European time slots as well as late-night windows in the Americas:
- 01:00–05:10: Premier League and World Cup B (Peak U.S. hours).
- 16:10–00:50: Serie A, Europa League, and LaLiga.
Innovation in Live Streaming: Heart Rate Monitors
To further enhance the “sweat” of the bet, BETER has introduced heart rate monitors into its ESportsBattle live streams. This innovative feature allows bettors to see the real-time physiological stress of the pro-players during critical moments—such as a last-minute penalty or a high-stakes counter-attack. This level of transparency and engagement is designed to drive higher retention and average handle per user.
With this rollout, BETER now delivers a total of 40,000+ esports matches per month across multiple disciplines (eFootball, eBasketball, eHockey, and eTennis), with an average operator margin exceeding 7.5%. This comprehensive ecosystem ensures that BETER remains the industry’s premier “iGaming Superstore” for fast-paced, 24/7 betting content.
