High-velocity sports and data provider BETER has officially received formal regulatory approval from the Illinois Gaming Board to add its exclusive Setka Cup table tennis product line to the state’s official Sports Wagering catalog.
The milestone compliance clearance allows licensed Illinois sportsbooks to legally offer Setka Cup betting markets, live data feeds, and real-time video streams to local sports fans.
Expanding the Fast Betting US Footprint
The company confirmed that the fast-betting content has gone live immediately for Illinois sports bettors via bet365, with subsequent multi-brand operator rollouts actively scheduled for deployment. Illinois marks the eighth US state to authorize BETER’s exclusive sports content, following successful re-regulated rollouts across Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.
The strategic expansion targets the growing American consumer demand for 24/7, low-latency betting markets that operate outside traditional major league sports schedules.
Building Long Term Scalability
Gal Ehrlich, CEO of BETER, framed the midwestern market entry as a core element of their ongoing North American scalability strategy:
“Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market. Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added that satisfying Illinois’ rigorous auditing process highlights their commitment to absolute compliance:
“Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable. The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”
