Bazoom has operated since its founding as a marketplace connecting SEO professionals with publisher inventory for backlink placements. The platform has grown to serve clients across iGaming, fintech, crypto, and broader digital verticals, with offices in Malta, Copenhagen, Aarhus, Malaga, and Miami, and a team of over 80 professionals.
Content has always been part of the equation. Every link purchased through Bazoom’s marketplace includes written content produced by their in-house team of writers and proofreaders. What Content by Bazoom does is decouple that content capability from the link building product, making it available as a standalone service.
The result is a platform where users can order SEO-optimized articles, product pages, and marketing copy without needing to purchase a link placement alongside it.
What Content by Bazoom Offers
The service is structured around a simple order flow. Users select from a range of content products, specify their requirements (topic, target keywords, language, tone), and receive completed content within a defined turnaround window.
- SEO content articles built around keyword targeting and search intent
- Link building articles designed for outreach and guest post placements
- Product pages and commercial landing page copy
- Marketing copy for broader brand and campaign needs
- Multilingual support across Bazoom’s existing language capabilities
The platform integrates directly with Bazoom’s existing dashboard, meaning clients who already use the link building marketplace can manage content orders from the same interface.
The Content Gap Analyser: A New Entry Point
Perhaps the most notable addition is Bazoom’s Content Gap Analyser, currently in beta. This tool allows users to enter their domain and receive an automated analysis of keyword gaps relative to their competitors.
The process works in three steps:
- Users enter their domain.
- The system identifies competitors and pulls the keywords they rank for.
- Each identified gap is turned into a production-ready article brief.
These briefs include the target keyword, search volume, intent classification, a suggested outline, and an explanation of why the gap exists. Users can then selectively order content for the gaps they want to fill. The tool is free to use for the analysis phase, with costs applying only when briefs are ordered for production.
For iGaming publishers specifically, this kind of automated gap identification could prove useful in competitive verticals where keyword coverage is both broad and constantly shifting.
What This Means for the B2B iGaming Space
The iGaming industry runs on content. Whether it is news coverage, game reviews, regulatory analysis, or educational material, the publishers and media platforms operating in this space produce high volumes of written content on tight timelines.
Bazoom’s move to offer content as a standalone product reflects a broader shift in the B2B SEO services market. Where link building and content production were traditionally sold as a package, there is growing demand from publishers who need quality content at scale but manage their own distribution and link strategies.
For media platforms and publishers already working with Bazoom for link building, the content service provides a natural extension. For those who are not, it opens an entry point into Bazoom’s ecosystem that does not require a link building commitment.
GamblersConnect Perspective
GamblersConnect covers Bazoom as part of our ongoing reporting on the B2B tools and services that shape the iGaming media landscape. This article is editorial coverage and does not constitute an endorsement or recommendation of any specific service.
As a B2B iGaming media platform, we evaluate tools and services based on their relevance to the industry’s operational needs. Bazoom’s expansion into standalone content services is noteworthy because it addresses a real workflow challenge: the gap between identifying what content is needed and actually producing it at quality and scale.
Publishers considering the service should evaluate it against their existing content workflows, editorial standards, and compliance requirements, particularly in regulated markets where content accuracy and responsible messaging carry legal weight.
