In a consolidation move that reshapes the European gambling hierarchy, Banijay Group has successfully closed its acquisition of Tipico.
The multi-billion-euro deal brings together the Betclic, Tipico, and Admiral brands under a newly established vertical, Banijay Gaming, creating a cross-continental powerhouse in regulated wagering.
A Scaled European Platform
With the takeover complete, Banijay Gaming now ranks as the fourth-largest sports betting and gaming operator in Europe by revenue. The group holds a dominant #1 position in sports wagering across Continental Europe, with localized footholds in Germany, France, Portugal, Austria, and Poland.
Nicolas Béraud, Chairman of the Board of Banijay Gaming, described the synergy:
“With this combination, Banijay Gaming becomes a truly scaled European platform, with enhanced diversification and increased exposure to large, fully regulated markets. By bringing together our shared DNA and technologies, trading expertise and customer platforms, we will accelerate product innovation, enhance our omnichannel offering and deliver a more seamless and engaging experience to our players.”
Financial Projections and Leadership
The group expects the gaming division to generate €3.1 billion in revenue and €0.9 billion in adjusted EBITDA for 2025. This growth strategy is supported by an automated trading system from Tipico and the CRM expertise of Betclic.
Nicolas Béraud emphasized the immediate goal:
“Our priority now is to unlock the full potential of this combination to drive growth across all our markets.”
Banijay Group currently holds a 65% stake in the division, with options to increase its share to 72% in the coming years. Day-to-day operations will be led by Julien Brun (CEO of Betclic) and Mate Bacic (CEO of Tipico), with much of the projected €100 million in synergies expected to materialize following the 2026 FIFA World Cup.
