Bally’s Intralot has released its first full-year financial report for 2025 since the high-profile combination of Bally’s International Interactive (BII) and Intralot’s global operations.
The group reported a group revenue of €518.0 million for 2025, representing a 34.8% increase over the previous year, though underlying figures reveal a complex picture of post-merger integration.
A Tale of Two Segments
The 2025 report of Bally’s Intralot shows that performance was driven primarily by the B2C segment, which rocketed 162.7% to €242.4 million. This growth was almost entirely attributed to the BII contribution, which added €166.3 million to the total. Key regional wins included a 2.5% revenue rise in Argentina and a massive 50% growth in Turkey’s online sports betting market when measured in local currency.
Conversely, the B2B segment—traditionally Intralot’s backbone—faced headwinds. B2B revenue fell 5.6% year-on-year to €275.6 million. The company cited unfavorable foreign exchange movements, particularly in the U.S. market, which faced an €8.1 million currency hit and lower merchandise sales. Despite these hurdles, operations in Oceania remained resilient, with Australia posting a 4% revenue increase in constant currency.
Net Loss and Strategic Outlook
While EBITDA grew to €166.3 million (up 33.4%), higher depreciation, amortisation, and transaction fees associated with the €2.7 billion merger resulted in a net loss of €61.0 million for the year. This contrasts with a profit of €16.6 million in FY2024.
As the company hosts its investor call today, the primary focus will likely shift to its newly confirmed interest in acquiring the evoke business. By pursuing a full takeover of the William Hill parent company, Bally’s Intralot is signaling its intent to further consolidate its position in the UK market and leverage massive operational synergies to offset its current debt and loss profile.
