Relax Gaming, the industry-leading iGaming aggregator and content supplier, has significantly deepened its strategic alliance with AvatarUX.
This expanded agreement brings the studio’s complete slot portfolio to the Powered By Relax (P2P) platform, drastically increasing the global footprint of AvatarUX’s innovative gaming content.
Building on a Proven Foundation
The latest collaboration builds on a successful existing relationship that began in 2023 when AvatarUX first joined Relax Gaming’s Silver Bullet program. Under the new P2P integration, operators within Relax Gaming’s extensive aggregation network gain access to over 90 different titles.
AvatarUX will continue to distribute its core Silver Bullet games through Relax, ensuring uninterrupted service for current partners while simultaneously broadening the reach of its wider library.
Feature-Led Gameplay and Innovation
AvatarUX is globally recognized for its visually distinctive games and signature mechanics, most notably the PopWins™ series. The studio’s portfolio focuses on high-impact gameplay designed to maximize engagement and long-term player retention.
Beyond the PopWins™ favorites like LooneyPop™, Relax partners can now offer standout “Hold&Win” hits such as 3 Power Genies and Fruitillionaire, as well as ultra-localized content like Carioca Vibes.
Andrew Foster, CEO at AvatarUX:
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, added:
“The studio’s focus on clear, feature-led gameplay aligns perfectly with our commitment to delivering high-quality, engaging content. This integration reflects the strategic value of working closely with innovative studios to expand their reach across global markets”.
