Premium sportsbook platform provider Altenar has officially finalized a long-term technology partnership extension alongside software developer Anakatech Interactive Limited.
The commercial renewal solidifies the ongoing collaboration between the two B2B companies across key international regulated jurisdictions, driven by robust month-on-month revenue growth.
Powering UK Customer Expansion via a Single API
Established originally in 2013, Anakatech Interactive has built significant regional scale by developing a powerful, in-house gaming platform. Its internal software studios produce a proprietary catalog containing over 220 online and mobile-friendly scratch cards, virtual slots, crash games, table options, and digital lotteries. This deep gaming software footprint forms the baseline foundation for its expanding B2C sportsbook and casino operations, which rely on Altenar’s infrastructure to navigate complex local compliance regulations.
The platform supply extension spans multiple high-value regulated markets, with a primary commercial focus on the United Kingdom, where Anakatech operates popular consumer brands such as Betnero and Luckymate. Under the terms of the renewed agreement, Anakatech will continue to leverage Altenar’s fully managed sportsbook solution sitewide across its operating portfolio. This data architecture is configured to support both the scaling of existing consumer platforms and the planned rollout of auxiliary betting brands later this year.
Accelerating Month on Month Player Volumes
The strategic decision to extend the platform supply contract was driven directly by exceptional performance metrics, with Anakatech recording a massive 103% growth rate over the past 18 months while running on Altenar’s sportsbook engine. The multi-year renewal reflects Anakatech’s long-term confidence in Altenar’s stable, secure, and highly scalable technological environment.
The contract ensures that Altenar will continue to deliver a comprehensive, end-to-end fully managed sportsbook stack, incorporating:
- Advanced risk management tools and automated hedging controls.
- Highly customized, localized betting markets and streaming data feeds.
- Round-the-clock technical infrastructure and live operational support.
- Continuous product feature development aligned with modern player retention patterns.
Vasilis Betzelos, Head of Commercial Account Managers at Altenar, praised the exceptional growth track achieved through the partnership:
“We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”
Ivan Di Pieri, Head of Sportsbook at Anakatech, added that migrating into the sportsbook vertical with an elite technology partner has successfully diversified their B2B services:
“Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”
