Season 4 of Bet It Drives has officially returned, and Episode 2 is tailored for professionals tired of uninspired, “copy-paste” iGaming marketing strategies. This latest installment features Akhil Sarin, the CMO at Easygo and the marketing visionary responsible for the global partnership success of Stake.
“Sometimes the most effective marketing is the most cost-effective as well. It’s just about what you can do that’s a bit different,” Akhil explains during the podcast, revealing how one of Stake’s most modest budget concepts transformed into a viral juggernaut that captured over 16 billion impressions.
During the drive, Akhil Sarin explores:
- Which partnership Stake allocated the most capital toward, and why it was worth the investment
- The unique philosophy behind their specific sponsorship strategy
- What Akhil finds most frustrating about the current state of the industry
- The core skills and perspectives that modern iGaming marketing teams are missing
- The one specific attribute he wishes marketing teams possessed in greater abundance
- The primary “red flag” that signals a partnership is destined to fail
- Akhil’s personal red flags as a leader, described in his own words
In addition to providing deep industry insights, Akhil participates in the “Confess or Call” segment. This leads to a high-stakes test of internal company trust: a late-night phone call to a senior executive to pitch a seemingly absurd idea carrying a very serious price tag.
“This season is about talking openly, and Akhil was straight with us,” commented Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “If you work in iGaming marketing, this episode will make you rethink spend, partnerships, and what turns attention into growth.”
Season 4 launched with a high-level CEO debate between Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), and the momentum continues.
The upcoming lineup features Max Krupyshev discussing how cryptocurrency payments are evolving the iGaming sector, followed by Marek Suchar, who provides a detailed look at esports betting: identifying what works, what fails, and the future of the vertical.
Watch or listen to Season 4, Episode 2 on:
