Affilka, the affiliate management platform, has announced that it has been officially certified as a Google Click Tracker. The certification, verified through Google’s Ads support documentation, means that Affilka’s tracking links are now recognised by Google as secure, transparent, and compliant with Google Ads redirect policies.
The development is notable for iGaming operators and B2B service providers who rely on paid search advertising as part of their marketing strategy. Google Ads campaigns in the gambling vertical are subject to strict compliance requirements, and the use of uncertified click trackers has historically been a common cause of ad disapprovals and campaign suspensions.
What is a Certified Click Tracker?
A click tracker is a piece of technology that sits between an ad click and the final landing page. It records the click event, captures attribution data, and redirects the user onward. Google requires that any third-party click tracker used in Google Ads campaigns is certified to ensure that the redirect is transparent, does not alter the user’s destination, and does not introduce security risks.
Certified trackers appear on Google’s official list of recognised click measurement providers. Advertisers using uncertified trackers risk ad disapprovals, delayed campaign reviews, and in some cases account-level enforcement actions.
Operational Implications for iGaming Advertisers
For operators running Google Ads in regulated gambling markets, the certification carries several practical consequences:
- Reduced disapproval risk: Tracking links from certified providers are pre-approved by Google’s systems, which significantly reduces the likelihood of ads being flagged or rejected during automated and manual reviews.
- Accurate attribution data: Certified tracking enables operators to maintain end-to-end visibility of the user journey from ad click through to registration, deposit, and subsequent activity within the affiliate management platform.
- Faster campaign approvals: Google’s review process applies less friction to campaigns using recognised tracking infrastructure, which can reduce time-to-launch for new ad groups.
- Compliance alignment: The certification itself is a signal that the tracking methodology meets Google’s standards for transparency and data handling, which may support broader regulatory compliance documentation.
Scope and Limitations
The certification applies to a specific set of tracking domains operated by Affilka. Operators wishing to use the certified tracking links in their Google Ads campaigns will need to obtain the authorised URLs directly from their Affilka account manager. The certification does not extend to all Affilka domains by default.
It is also worth noting that Google Ads for gambling are only available to licensed, certified operators targeting approved countries where gambling advertising is legal. The click tracker certification does not override or modify these jurisdictional advertising requirements.
Industry Context
Google has progressively tightened its advertising policies around redirects, tracking, and transparency over the past several years. For the iGaming sector, where click tracking and affiliate attribution are fundamental to the business model, the requirement for certified trackers has become a practical prerequisite for running paid search campaigns at scale.
Affilka is a B2B affiliate management platform that supplies tracking, reporting, and campaign management solutions to iGaming operators. The company states that it has been operating in the iGaming solutions market since 2018.
