Adjarabet, a key subsidiary of the Flutter Entertainment group, has announced a partnership with Octoplay, marking the supplier’s formal entry into the Georgian iGaming market.
This integration is part of Octoplay’s aggressive 2026 distribution strategy, which has already seen the studio enter several major global jurisdictions.
Global Momentum in 2026
The Georgian launch follows a string of high-profile integrations for Octoplay since the start of the year, including deals with:
- Paf in Finland.
- PokerStars in Spain and Italy.
- Superbet in Brazil.
- Novibet in Greece.
The studio’s international footprint is supported by licenses in the UK, Italy, Spain, Ontario, Sweden, and multiple US states, where it launched in Michigan in late 2025 with major brands like BetMGM and FanDuel. For Adjarabet, the addition of Octoplay’s portfolio helps maintain its competitive edge in Georgia by providing the variety and quality required by a modern player base.
A Successful Flutter Network Collaboration
Saba Ugrelidze, CEO of Octoplay, noted the significance of the partnership:
“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment. This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”
Avtandil Oboladze, Gaming Director at Adjarabet, commented:
“We are pleased to partner with Octoplay and introduce their portfolio to our players. Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences.”
